Category Archives: CMi News

In the competitive landscape of technical sales, the support provided before and after a transaction plays a pivotal role in determining client satisfaction and loyalty. Pre-sales and post-sales technical support are integral components of the customer journey, each serving distinct yet complementary functions that contribute to long-term business success.​ Understanding Pre-Sales Technical Support Pre-sales support […]

In the realm of technical solutions, closing a sale marks the beginning of a new phase: delivering on promises through outstanding post-sale support. This crucial stage can significantly influence customer retention, brand perception, and future sales opportunities.​ Understanding Post-Sale Support Post-sale support encompasses all activities and services provided to customers after their initial purchase. This […]

In the competitive landscape of technical sales, the ability to offer holistic solutions is paramount. Clients increasingly seek providers who can address multiple facets of their requirements, reducing the complexity of managing numerous vendors. Forming strategic alliances with complementary providers enables partners to meet these expectations, delivering enhanced value and securing larger deals.​ Understanding Strategic […]

In the realm of technical sales, partners frequently encounter complex sales cycles characterized by longer durations, multiple stakeholders, and intricate decision-making processes. Effectively navigating these complexities is crucial for achieving sales success.​Wikipedia+5bruxt.com+5LinkedIn+5 Understanding Complex Sales Cycles A complex sales cycle typically involves:​bruxt.com Extended Duration: These sales processes can span several months or even years, requiring […]

In the competitive landscape of technical sales, effectively communicating the value of your solutions is paramount. While specifications and features are important, prospective clients often seek tangible evidence of real-world impact. Customer success stories serve as powerful tools in this context, offering authentic narratives that highlight the benefits and return on investment (ROI) your solutions […]

In the ever-evolving realm of technical sales, maintaining a competitive edge is paramount. For partners aiming to distinguish themselves, continuous training and obtaining relevant certifications are not mere formalities; they are strategic tools that enhance credibility, foster trust, and drive business growth.​ Why Training and Certification Matter Enhanced Product Knowledge: Regular training ensures partners are […]

In the competitive landscape of technical solutions, standing out requires innovative strategies. One effective approach is co-marketing—a collaborative effort where vendors and partners unite to promote products or services. This synergy not only amplifies marketing reach but also fosters mutual growth.​ Understanding Co-Marketing Co-marketing involves two or more companies working together to promote a shared […]

In the realm of technical sales, partners often face the challenge of differentiating their offerings in a crowded marketplace. A compelling proposal not only showcases the strengths of your solutions but also resonates with the specific needs of your prospective clients. Here are actionable strategies to elevate your proposals and enhance your success rate:​ Understand […]

Biometric access control isn’t a nice-to-have in high-security environments — it’s essential. When the stakes are high and accountability matters, only biometric authentication provides the certainty organisations need. Let’s explore where biometric access control has the biggest impact — and why it’s becoming standard in critical sectors. Why Traditional Access Control Falls Short Access cards, […]

In many industrial and infrastructure environments, mobility isn’t optional — it’s fundamental. Cranes swing, forklifts roam, vehicles shuttle between zones, and the entire site layout might change from week to week. And yet, most wireless infrastructure is still designed to stay put. That mismatch leads to frustrating realities: Coverage blackspots that shift throughout the day […]